BELMOND ROYAL SCOTSMAN RE-WRITE SAMPLE

This portfolio piece showcases how thoughtful, immersive copy can elevate an already well-written travel description. The aim? To enrich the sensory detail, heighten the emotional tone, and bring the journey aboard the Belmond Royal Scotsman to life.

MY WRITTEN DESCRIPTION:

At Waverley Station, a whistle parts the morning air, and with a slow breath of steam and a rhythmic chug of the wheels, the Royal Scotsman begins its glide. The soft chime of golden whisky in crystal glasses echoes through cabins dressed in oak and leather, as beyond the pane, the emerald Scottish countryside unfurls. Rolling hills stitched with ancient stone, as the train winds forward, its forest-green engine drawing a procession of claret-red carriages across the iconic arches of the Glenfinnan Viaduct, with the glint of a distant loch shimmering beneath.

WHY I WROTE IT THIS WAY:

This piece invites the reader to step aboard. From the first whistle to the sway of the train, I aimed to evoke the richness of the journey in both sound and setting. The description blends sensory detail — golden whisky, oak cabins, rolling green hills — with the iconic imagery of the Glenfinnan Viaduct, placing the reader inside a world of slow travel and Highland grandeur. It’s less about describing the train, and more about letting you feel what it’s like to ride it.

Disclaimer:
This is an independent, unsolicited rewrite of existing brand copy. It is presented for portfolio purposes only to demonstrate copywriting skill and is not affiliated with or endorsed by Belmond.