In luxury, every detail speaks. The texture of a fabric, the hush of lighting, the way silence can say more than sound. But when your copy doesn’t match the world you’ve built, something quietly unravels. The image weakens. The mood breaks. And your audience feels it, even if they can’t explain why. 

You’ve curated everything else with care  — the product, the setting, the experience. But language? That’s often overlooked. When the words don’t belong to the same world, it creates a subtle but serious disconnect. It dilutes desire. It interrupts trust. And most importantly, stops your audience from seeing themselves inside the brand.

I’m André, a British copywriter for luxury, fragrance, and lifestyle brands ranging from hotels and travel destinations to tailored clothing and refined experiences. 

My role is to help your brand speak with the same intention it already shows. I study your aesthetic and shape a language to match: visually, tonally, and emotionally. A scent, described as embers coaxed to life. A hotel, revealed with poise. A lifestyle, suggested rather than sold.

I don’t work from templates. I write with rhythm, precision, and restraint. My instinct is visual. My standards are high. And my aim is simple: to make your copy feel as considered as every other part of your brand.

Because if your brand already speaks with elegance, the words should never fall short of it.

Let’s make sure they don’t.